The brand story of Juwang is as follows
The logo of Juwang consists of a galloping horse with its head held high, symbolizing the positive attitude and rapid development of the enterprise. It also represents the strict rules and regulations that guide the company’s operations, ensuring that every action is carried out with precision and order. The background color represents the open policies of the country, allowing the company to shine in the economic landscape. The gradually developing and accumulating circles suggested that the company should move forward gradually, one step at a time, in a controlled and orderly manner.
The name “Juwang” originates from a mythical legend. It is said that during the reign of Emperor Taizong in the Tang Dynasty, a southern adventurer discovered a mysterious glow beneath a milling site in what is now Hongwuzhuang Village in Zaoqiang County. After years of searching and consulting with various experts, he finally discovered that there was a divine horse buried beneath the ground. To summon the horse, he followed a strict set of instructions: for three years, he fed and trained a lean horse at the milling site. One hundred and eighty days after purchasing the mill, on the fifteenth day of the fourth lunar month, he led the horse on a 108-round journey around the mill. As they neared the end of the final round, a magnificent golden horse suddenly emerged from beneath the ground, sparkling with divine light. However, just as the horse was about to be revealed completely, a sudden shout startled them. The shout came from the local land god, who explained that the horse was a divine steed from the heavens that had been sent to assist in the Journey to the West. Because the horse’s appearance was premature, he quickly disappeared back into the ground. The adventurer, realizing that he was not meant to keep the horse, knelt down and prayed, expressing his gratitude to the gods for showing him the path. It is said that at this moment, various images of horses that had been hanging on canvas began to flutter down from the sky, descending upon the world below. This is how Juwang was born – as a testament to divine intervention and a reminder of the power of following one’s dreams and beliefs.
The name “Juwang” means “young and powerful,” referring to the youthful vitality and strength of this company. It also alludes to military strategy, emphasizing that those who strive to become great leaders must have ambition and determination. Finally, it reflects the spirit of economic development in China since the Third Plenum of the Eleventh Central Committee, especially following Deng Xiaoping’s South Tour Speech in 1992, which sparked a new era of economic growth across China. Juwang was founded during this period, providing an opportunity for companies like it to shine and contribute significantly to China’s economic development.